According to Moz, online reviews account for about 10% of how Google and other search engines decide to rank search results. Visibility: Google reviews can increase your visibility and help you rank higher in search results.According to BrightLocal, 87% of consumers trust online reviews as much as personal recommendations. Trust and Credibility: Online reviews help establish trust and credibility with potential customers.Here are some reasons why Google reviews are crucial for your business: When people search for a business on Google, they’ll see your business listing, including your name, address, phone number, and reviews. Google is the most popular search engine globally, with over 5.6 billion daily searches. Let’s expound more on the essence of these reviews, and how to increase Google reviews. Google reviews play a significant role in generating leads while also giving you an idea of what tweak you can make to take your business to the next level. Google reviews are an excellent platform for customers to say what they think about your offerings. Testimonials and reviews build trust and credibility, making it easier to draw new customers and increase the chances of conversion. They want something with the stamp of approval of positive reviews. Customers are always looking for reviews before purchasing any product. Reviews are an instrumental part of research marketing because you can hear what the people want directly from them. Customer reviews hold incredible power for marketers and businesses.

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