Chatter in the music press (yes, the algorithms monitor the web & social).So before Spotify extends the reach of your music to users beyond your existing audience, they need to see QUALITY engagement metrics. When Spotify shares your music with a new listener, they’re taking a calculated risk. In order for YOUR song to be the right song, Spotify must have a sufficient amount of data about your ideal audience. It wants to serve the right song to the right person. In short: Spotify doesn’t want to share bad songs, but it likewise doesn’t want to share good songs with the wrong people. And it wouldn’t be one of the go-to levers for audience growth and music discovery. If it weren’t, Spotify wouldn’t be the powerhouse platform it is today. Spotify’s algorithm is eerily good at making these personalized predictions. It makes comparisons and connections using historical listening behavior, and then predicts what individual listeners will want to hear in the future. Spotify’s algorithm (or more accurately, algorithms) analyzes the listening habit of hundreds of millions of users.

What is spotify music